Mazziemae3848 Mazziemae3848

31-03-2019
Business

contestada

In advertising research, _____________ measures the effectiveness of advertising messages by showing them to consumers.

a. recall testing

b. forced exposure

c. recognition testing

d. copy testing

Respuesta :

01-04-2019

D. Copy testing

This measures the effectiveness of an ad based on customer responses, feedback, and behavior.

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