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Brand equity is the: Question 3 options:

a) worth of the brand in actual dollars in the marketplace.
b) total dollars a company spends in promoting its brand name.
c) equity a company has in its stock price.
d) association a consumer places in a brand with an organization.

Respuesta :

Karabo99

Answer:

d) association a consumer places in a brand with an organization.

Explanation:

Brand equity referes to the commercial value of a brand that a costomer perceives from the brand name. it is the value associated with the brand and not its product or services.

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