For the sake of expediency, marketers creating a ________ assume that the firm will not increase its expenditures on advertising and that the economy will not change in any significant way.

Respuesta :

Advertising costs are included in the company’s cost of deferred revenue.A cost known as deferred revenue is an expense that is incurred during the current accounting period but whose benefits are realized during the subsequent or future accounting periods.

A harvest strategy Is used by businesses to lower their investment in a product at the conclusion of its life cycle in order to maximize earnings and pay investors their money.This suggests that the solution is that a business can use a harvest strategy to maximize earnings from its investments in a failing industry.The other choices are incorrect since businesses who utilize a harvest strategy reduce their investment, avoid expanding into new markets, and aren’t interested in spending more on promotion because they are attempting to maximize profits.

If a company decides to drastically boost its advertising spending in an oligopolistic market to grow its market share, it is quite likely that other companies in the same industry would follow suit, even if it implies.

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