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When a company such as home depot provides a loyal customer with a relevant coupon, based on previous purchases through his or her mobile phone, while the customer is in the store, this is an example of?

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Kalahira
Excite the Customer -Firms use many kinds of social media to excite their customers about an idea, product, or company -mobile applications and games for example -Firms actively use social networks to communicate deals that are likely to excite consumers -Facebook, Pinterest, and Google +

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